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AGENTIC ABM TOOL

Create pipeline from a list of your best buyers. Systematically.

AI agents research every company on your ideal buyer list and build a plan to get in front of them, then create personalized content and surface who's reacting. You bring the list. AI does the rest.

How it works

Book demo

RESEARCH

SALES

MARKETING

FOUNDER

Enough with this

sheet

Put your ideal buyer list to work.

Your next 500 customers are on that list. You just need a way to get in front of them all. Personally, consistently and at the right time.

The personalized pitch works. But we can't produce them fast enough.

I spend 30 minutes Googling every company before a call. And I still miss things.

We created this list 12 months ago. Most still haven't heard from us.

Why can't we work more than 10-12 accounts a week?

I have no idea if our marketing actually moves the needle with our target accounts.

We spend $2K/month on LinkedIn ads. No idea which of our 500 accounts actually saw them.

The personalized pitch convert. But I can't produce them at scale.

I spend 30 minutes Googling every company before a call. And I still miss things.

How do we scale what works to all our ideal buyers much faster?

We only reach a few of them each week. The rest just sit there and don’t know us.

We spend $2K/month on LinkedIn ads. No idea which of our 500 accounts actually saw them.

Enough with this

sheet.

Put your ideal buyer list to work.

Your next 500 customers are on that list. You just need a way to get in front of them all. Personally, consistently and at the right time.

The personalized pitch works. But we can't produce them fast enough.

I spend 30 minutes Googling every company before a call. And I still miss things.

We created this list 12 months ago. Most still haven't heard from us.

Why can't we work more than 10-12 accounts a week?

I have no idea if our marketing actually moves the needle with our target accounts.

We spend $2K/month on LinkedIn ads. No idea which of our 500 accounts actually saw them.

The personalized pitch convert. But I can't produce them at scale.

I spend 30 minutes Googling every company before a call. And I still miss things.

How do we scale what works to all our ideal buyers much faster?

We only reach a few of them each week. The rest just sit there and don’t know us.

We spend $2K/month on LinkedIn ads. No idea which of our 500 accounts actually saw them.

THE AGENTIC ABM PLATFORM

How to move with

How to move with

RESEARCH AGENT

Deep research on every company on your list. In minutes.

Upload your list. AI builds a complete research profile for each company: who they are, what tools they use, who makes decisions and what's happening in their business.

— Builds a full company overview

— Surfaces their challenges and initiatives

— Maps all stakeholders with links to LinkedIn profiles

— Logs recent news, job posts, and trigger events

— Scores each account against your ICP

— Builds a full company overview

— Surfaces their challenges and initiatives

— Maps all stakeholders with links to LinkedIn profiles

— Logs recent news, job posts, and trigger events

— Scores each account against your ICP

STRATEGY AGENT

Build a tailored sales plan for every account on your list.

AI reads each research profile, connects it to your value propositions and produces a ready-to-use plan per account: which problems to lead with, who to target, and how to open the conversation.

— Matches their challenges to what you solve

— Ranks which value props fit strongest

— Identifies the right stakeholders to approach

— Drafts the approach narrative per account

— Flags topics and angles to avoid

— Matches their challenges to what you solve

— Ranks which value props fit strongest

— Identifies the right stakeholders to approach

— Drafts the approach narrative per account

— Flags topics and angles to avoid

CONTENT AGENT

Personalized outreach, landing pages and pitch decks. For every account.

AI uses the research and strategy to produce content tailored to each account's situation. Every asset comes with its reasoning and sources, so you can review with confidence.

— Talking points grounded in what the research found

— Outreach messages personalized to each stakeholder

— Landing page copy that speaks to their specific situation

— Pitch deck copy sales can drop straight into their deck

— Every asset shows its reasoning and sources

— Talking points grounded in what the research found

— Outreach messages personalized to each stakeholder

— Landing page copy that speaks to their specific situation

— Pitch deck copy sales can drop straight into their deck

— Every asset shows its reasoning and sources

SIGNALS PIPELINE

See which of your accounts are heating up right now.

The system collects signals from your website, LinkedIn ads and public sources, then scores each account so you know who's showing interest and who you haven't reached.

— Website visits tracked per account

— LinkedIn ad engagement matched to accounts

— Job postings, news, and trigger events collected

— Each account scored as hot, warm, or cold

— Scores update as new activity comes in

— Website visits tracked per account

— LinkedIn ad engagement matched to accounts

— Job postings, news, and trigger events collected

— Each account scored as hot, warm, or cold

— Scores update as new activity comes in

Your efforts compound when they're connected.

Marketing, sales and leadership all work the same accounts. Everything the agents produce lives in one place, so every team works from the same picture.

A full workspace built around your target list.

Research, strategy, content and signals. All connected on segment and account-level views. Your team opens the workspace, sees what's ready and gets to work.

ACCOUNT AGENT

Go deep into one account. Or wide across your full list.

Prep for a account meeting

→

Monday morning account briefing

→

Research new accounts

→

Prepare outreach for an account

→

Plan a campaign for a segment

→

Write a LinkedIn post from segment data

→

Plan event strategy from segment

→

ACCOUNT AGENT

Access all your account intelligence from a chat.

The account agent reads all your intelligence and let's your access it with chat. Prep for a meeting, get your Monday briefing, plan a campaign, write a LinkedIn post, or draft outreach. One conversation that pulls from every account, every signal, and every piece of research across your entire list.

Hello👋

I’m Søren Vasø


I've spent most of my CMO career running marketing and sales against a focused list of ideal buyers. And I've talked to 40+ companies doing the same. The reason for doing it are many:


  • Some of them only have 500 companies in their entire market.

  • Some want to crack the Nordics before expanding to the rest of Europe.

  • Others run it for their top-tier accounts alongside everything else.


They are playing the finite market game and they all hit the same two walls I did as CMO:

1. The right tool doesn't exist. I looked at them all. The other ABM platforms want 10,000 accounts and look for in-market signals. CRMs can't surface the right data without a $150K implementation. Outreach platforms can't be tied to all the marketing activities. They aren't built for finite markets where you can name all the accounts worth winning.

2. You can't afford to waste a single account. When your market is finite, every burned lead is a real loss. But creating individual content and nurturing every account with sales reps is too heavy a lift — and to expensive.


That's why I built Lowfriction.


AI is going to flood every market with more content, more tools, more noise. The companies that win won't be those who appeal to everyone. They'll be those who know their finite market so well that every account feels like a 1:1 conversation. That takes a platform built for exactly that purpose. Not a generic tool built for everyone.


No more friction between you and the accounts that matter

Hello👋

I’m Søren Vasø


I've spent most of my CMO career running marketing and sales against a focused list of ideal buyers. And I've talked to 40+ companies doing the same. The reason for doing it are many:


  • Some of them only have 500 companies in their entire market.

  • Some want to crack the Nordics before expanding to the rest of Europe.

  • Others run it for their top-tier accounts alongside everything else.


They are playing the finite market game and they all hit the same two walls I did as CMO:

1. The right tool doesn't exist. I looked at them all. The other ABM platforms want 10,000 accounts and look for in-market signals. CRMs can't surface the right data without a $150K implementation. Outreach platforms can't be tied to all the marketing activities. They aren't built for finite markets where you can name all the accounts worth winning.

2. You can't afford to waste a single account. When your market is finite, every burned lead is a real loss. But creating individual content and nurturing every account with sales reps is too heavy a lift — and to expensive.


That's why I built Lowfriction.


AI is going to flood every market with more content, more tools, more noise. The companies that win won't be those who appeal to everyone. They'll be those who know their finite market so well that every account feels like a 1:1 conversation. That takes a platform built for exactly that purpose. Not a generic tool built for everyone.


No more friction between you and the accounts that matter

See what your list could look like in Lowfriction.

We're working with a few companies right now and opening up to more soon. Best fit: B2B companies with product-market fit that close deals above $3,000 with a sales rep.

Book a demo with Søren

See what your list could look like in Lowfriction.

We're working with a few companies right now and opening up to more soon. Best fit: B2B companies with product-market fit that close deals above $3,000 with a sales rep.

Book a demo with Søren

is mandatory in B2B

is mandatory in B2B

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